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Genentech hits the runway for a New York Fashion Week prequel, featuring SMA models and adaptive clothing – Endpoints News

Written by IhebQld

A year ago, miR Scientific lit up La Fortaleza, the governor’s mansion in Puerto Rico, and other landmarks on the island in the color blue for Prostate Cancer Awareness Month. Next month, the company is taking the campaign international as it launches its prostate cancer diagnostic test.

miR is coordinating an effort to light up dozens of landmarks in New York, New Jersey, Chicago and Puerto Rico on Sept. 1 as part of its “Can Do Blue” campaign. It’s also hoping to spread the word in Canada, Israel, Japan, Singapore and other markets.

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